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Activision Blizzard(NASDAQ: ATVI) is heading into the holiday shopping season with some huge advantages, including its biggest base of engaged players to date. That was the main takeaway from the video game publisher's third-quarter report, which in late October revealed strong selling momentum and improving earnings power ahead of its next major Call of Duty franchise release.
In a conference call following that report, CEO Bobby Kotick and his team explained why they see that brand helping push sales to over $2 billion in Q4, setting Activision up for a strong finish to a record fiscal year -- despite some potential headwinds.
Let's look at some highlights from that presentation.
A strong business
There are few entertainment franchises that generate over $1 billion in annual net bookings. And today, we operate three of them: Call of Duty, World of Warcraft and Candy Crush. And each has clear opportunity for sustained growth.
-- Kotick
Activision notched some big wins with the Call of Duty franchise, which is benefiting from a flood of content across new geographies like China, new platforms like mobile, and new paying structures like the free-to-play Warzone. These offerings allowed CoD to reach a record audience size of over 100 million monthly players in Q3, which is great news heading into the next tentpole release in the franchise in mid-November.
But executives see their successes with that brand as laying a good roadmap for growth in other properties. 'Call of Duty is the first community benefit from our pursuit of this [comprehensive] franchise-based strategy,' Kotick explained.
Good investment returns
We're seeing a clear return on our increased investment in creative and commercial talent, and we intend to continue scaling our capabilities across our six key franchises: Call of Duty, Candy Crush, World of Warcraft, Hearthstone, Diablo and Overwatch.
-- COO Daniel Alegre
Activision's strategy is having an impact on profitability even though many of its newest gamers are playing in free titles like Candy Crush and Warzone. Operating margin hit a record high at the King Digital segment and jumped for both the Activision and Blizzard divisions to set a new Q3 record for the company.
Profits are being lifted by advertising, by the growing audience size across its biggest brands, and by spending on in-game content and premium products like Call of Duty: Modern Warfare. Sims 4 most recent version. Management says these successes show that extra spending in support of key franchises is working.
Too much of a good thing?
[I]n the short term, we wish to remain prudent in our assumptions regarding the consumer spending environment, the console transition and the pace of player migration from deeply engaging existing content.
-- CFO Dennis Durkin
Activision lifted its full-year outlook following the surprisingly strong Q3 outing, but management said there's no shortage of risks to the short-term growth forecast. These include the next-gen console transition and potentially stubborn recessions in key markets like the U.S. and Europe.
Ironically, the company might also struggle to convince users to move up to its newest releases including Black Ops: Cold War, given that gamers are so engaged with prior titles right now.
That issue would be just a temporary pressure on early sales following big launches in November, though, and executives have every reason to expect rising audience sizes, engagement levels, and monetization opportunities across Activision's biggest franchises in 2021.
Demitri Kalogeropoulos owns shares of Activision Blizzard. The Motley Fool owns shares of and recommends Activision Blizzard and recommends the following options: long January 2022 $75 calls on Activision Blizzard and short January 2022 $75 puts on Activision Blizzard. The Motley Fool has a disclosure policy.
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© Provided by The Motley Fool Why Activision Blizzard Thinks 'Call of Duty' Can Keep GrowingActivision Blizzard(NASDAQ: ATVI) continues to perform well in 2020. Profits more than doubled year over year in the third quarter, as the trio of Call of Duty titles released over the last year have led to a big jump in digital bookings.
While some of this performance can be credited to players spending more time at home during the pandemic, it's becoming clear that Call of Duty is emerging as a growth franchise for Activision. Management believes the franchise will continue to grow next year and beyond.
Call of Duty is a social network
Activision stock initially dropped on the earnings news, likely because of the sequential decline in monthly active users in the Activision Publishing segment, which includes results from Call of Duty. Monthly active users for the Activision segment declined by 14 million in the third quarter, now at 111 million in total. That seemed to contribute to a sequential decline in revenue from the segment. Even though segment revenue surged 270% year over year, it dropped from $993 million in the second quarter to $773 million in Q3.
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But this shouldn't be concerning. To grow, Call of Duty Starcraft card to play. doesn't need to increase its monthly active users every quarter. With video games, that's an unrealistic expectation, since players may try different games, causing results to be lumpy. What matters is that the most active players continue to spend money on virtual items, such as Call of Duty points, to unlock more content while playing.
Activision credited its third-quarter performance to higher in-game spending in Call of Duty: Warzone, which is free to play, and higher sales of the premium Call of Duty: Modern Warfare experience.
Most importantly, the strong results this year show how multiplayer games, like Call of Duty, are behaving similarly to social networks. Over two-thirds of players in Call of Duty play with groups of friends online, and that fuels in-game spending. 'As the community engages, they consume more content,' CEO Bobby Kotick said during the conference call.
The franchise has more opportunities to maintain momentum heading into 2021, starting with the release of Call of Duty Black Ops Cold War this month. During the latest conference call, management outlined a few reasons why Call of Duty should continue growing.
Executing a clear growth strategy
Call of Duty is a social network
Activision stock initially dropped on the earnings news, likely because of the sequential decline in monthly active users in the Activision Publishing segment, which includes results from Call of Duty. Monthly active users for the Activision segment declined by 14 million in the third quarter, now at 111 million in total. That seemed to contribute to a sequential decline in revenue from the segment. Even though segment revenue surged 270% year over year, it dropped from $993 million in the second quarter to $773 million in Q3.
Call Of Duty Warzone Download
But this shouldn't be concerning. To grow, Call of Duty Starcraft card to play. doesn't need to increase its monthly active users every quarter. With video games, that's an unrealistic expectation, since players may try different games, causing results to be lumpy. What matters is that the most active players continue to spend money on virtual items, such as Call of Duty points, to unlock more content while playing.
Activision credited its third-quarter performance to higher in-game spending in Call of Duty: Warzone, which is free to play, and higher sales of the premium Call of Duty: Modern Warfare experience.
Most importantly, the strong results this year show how multiplayer games, like Call of Duty, are behaving similarly to social networks. Over two-thirds of players in Call of Duty play with groups of friends online, and that fuels in-game spending. 'As the community engages, they consume more content,' CEO Bobby Kotick said during the conference call.
The franchise has more opportunities to maintain momentum heading into 2021, starting with the release of Call of Duty Black Ops Cold War this month. During the latest conference call, management outlined a few reasons why Call of Duty should continue growing.
Executing a clear growth strategy
Video: Next-gen Xbox and PlayStation consoles face a 'challenging battle': Analyst (CNBC)
Activision Blizzard plans to copy its strategy with Call of Duty with other franchises, which should naturally generate more growth down the road. But for now, Call of Duty remains the company's main growth driver heading into 2021. There are three reasons management provided during the conference call that point to further growth in the franchise.
The next premium Call of Duty title, Black Ops Cold War, releases on Nov. 13. It will launch into the largest base of players in the franchise's history. It will also support cross-platform play, so that players across PC and current- and next-generation consoles can play together online. The game is anticipated to perform well, given that more players participated in the public beta testing than last year's release of Modern Warfare.
Activision is also integrating the in-game content across Modern Warfare and Black Ops Cold War, which could incentivize more players to upgrade without the worry of losing any content from the hours of play time they invested in last year's title.
Finally, Call of Duty: Mobile has been downloaded more than 300 million times worldwide, which has expanded the franchise's reach to new geographies. The game is about to launch in China, where more than 50 million players have pre-registered. During the call, Kotick said: 'We see a clear path to continue growing Call of Duty's reach, engagement, and player investment on mobile in the largest mobile gaming market in the world.'
Executing a long-term plan
It is clear that management has a strategy to grow this franchise, and it is executing. Activision Publishing President Robert Kostich said that with the plans to grow the franchise on mobile platforms, coupled with the momentum on console and PC, Call of Duty is 'well-positioned for growth next year and well into the future.'
Activision Blizzard should finish the holiday quarter strong. It updated its full-year outlook and now expects bookings and adjusted earnings per share to grow 26.8% and 33.3%, respectively, over 2019. With the initiatives in place to copy the Call of Duty formula to other franchises, Activision Blizzard remains a top video game stock to buy ahead of the new console launches.
John Ballard owns shares of Activision Blizzard. The Motley Fool owns shares of and recommends Activision Blizzard and recommends the following options: long January 2022 $75 calls on Activision Blizzard and short January 2022 $75 puts on Activision Blizzard. The Motley Fool has a disclosure policy.
SPONSORED:Find out why Activision Blizzard is one of the 10 best stocks to buy now
Motley Fool co-founders Tom and David Gardner have spent more than a decade beating the market. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*
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